# Measuring ROI: Key Metrics for Marketing Success

**URL:** <https://running-remote.discourse.group/t/measuring-roi-key-metrics-for-marketing-success/198>\
**Category:** Marketing\
**Created:** [March 28, 2024, 2:57pm UTC](https://running-remote.discourse.group/t/measuring-roi-key-metrics-for-marketing-success/198 "2024-03-28T14:57:16Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![Jess\_Abbott](https://yyz1.discourse-cdn.com/runningremotedemo/user_avatar/running-remote.discourse.group/jess_abbott/32/55_2.png) [@Jess\_Abbott](https://running-remote.discourse.group/u/Jess_Abbott)\
**Post date:** [March 31, 2024, 2:57pm UTC](https://running-remote.discourse.group/t/measuring-roi-key-metrics-for-marketing-success/198/1 "2024-03-31T14:57:16Z")

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Let’s discuss key metrics for measuring marketing ROI. What should we prioritize?

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**Author:** ![Brendan\_Kohler](https://yyz1.discourse-cdn.com/runningremotedemo/user_avatar/running-remote.discourse.group/brendan_kohler/32/80_2.png) [@Brendan\_Kohler](https://running-remote.discourse.group/u/Brendan_Kohler)\
**Post date:** [March 31, 2024, 2:57pm UTC](https://running-remote.discourse.group/t/measuring-roi-key-metrics-for-marketing-success/198/2 "2024-03-31T14:57:16Z")

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We should focus on metrics like conversion rate, customer acquisition cost, and customer lifetime value.

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**Author:** ![Rep\_Mervin\_Stoltenbe](https://avatars.discourse-cdn.com/v4/letter/r/c89c15/32.png) [@Rep\_Mervin\_Stoltenbe](https://running-remote.discourse.group/u/Rep_Mervin_Stoltenbe)\
**Post date:** [March 30, 2024, 2:57pm UTC](https://running-remote.discourse.group/t/measuring-roi-key-metrics-for-marketing-success/198/3 "2024-03-30T14:57:16Z")

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Absolutely. Tracking attribution, ROI by channel, and marketing attribution models are also crucial.

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**Author:** ![Vivien\_Beahan\_Ret](https://yyz1.discourse-cdn.com/runningremotedemo/user_avatar/running-remote.discourse.group/vivien_beahan_ret/32/37_2.png) [@Vivien\_Beahan\_Ret](https://running-remote.discourse.group/u/Vivien_Beahan_Ret)\
**Post date:** [March 29, 2024, 2:57pm UTC](https://running-remote.discourse.group/t/measuring-roi-key-metrics-for-marketing-success/198/4 "2024-03-29T14:57:16Z")

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Using marketing automation tools and integrating data sources can streamline measurement processes.

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**Author:** ![Marita\_Cormier](https://avatars.discourse-cdn.com/v4/letter/m/b5ac83/32.png) [@Marita\_Cormier](https://running-remote.discourse.group/u/Marita_Cormier)\
**Post date:** [March 30, 2024, 2:57pm UTC](https://running-remote.discourse.group/t/measuring-roi-key-metrics-for-marketing-success/198/5 "2024-03-30T14:57:16Z")

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Agreed. Let’s ensure alignment between our marketing efforts and overall business goals. Any concerns?